Twelve Legs Research Articles

Our Partnership Begins When Diamond Event & Tent, a leading event rental company based in Salt Lake City, UT, realized their inefficient website was straining their business success, they concluded it was time for a change. Their digital presence was outdated, difficult to manage, and failed to reflect the true quality of their brand. The […]

In the fast-paced world of event rentals where every dollar counts, being productive and knowing your numbers is important. This is especially true for Party Line Rentals, a New York-based event rental company known for their unmatched commitment to efficiency and customer satisfaction. In the heart of a chaotic time at their Westchester facility, Twelve […]

Step 1:  Go to google.com/business Be sure to bookmark this address, as you’ll need it to access your Google Business Profile listing in the future.  Step 2:  Log in with your Gmail account If you don’t have a Gmail account, visit google.com/accounts. You’ll be able to create a free account with any email address. Step 3: Enter […]

Equipment, Tools, Party and Event Rental Stores Improve Customer Service by Enabling Account Information Access In a world where the clock never stops, one way to improve customer service is to enable your clients to check things off their list when convenient to them… without having to use up your precious human resource. The Customer […]

Equipment, Party and Event Rental Stores Improve Efficiency and Offer a Better Customer Experience Save a few manual steps. Focus your team on closing business vs. documenting requests. The WordPress website integration with Alert Rental WebRequest allows your clients to select the items they are interested in renting and request a quote without having you […]

Twelve Legs Marketing would like to share a big update. Recently, at the American Advertising Federation Colorado Icon Awards honoring the best of the Colorado Springs advertising community, Twelve Legs Marketing was recognized for outstanding work in three significant areas. Volen Kiskinov was nominated for Media Strategist of the Year. Jason Carter was nominated AND […]

Marketing plays a role in everything we do, and whether you’re a consumer or a business owner, marketing efforts are impossible to avoid. Many times, we don’t even realize that any sort of marketing activities are targeting us at all, which is actually the primary goal for most marketing consulting firms. But just because marketing […]

Are you a nonprofit? Maximize your opportunity to advertise on Google search results pages without spending a dime on clicks!

Developing a memorable and consistent brand is difficult, especially if your company offers multiple products or services. No branding effort is complete unless you find a way to stay top of mind with your customers. Giving your brand a distinct voice ensures that people remember it as something they can trust and relate to, regardless […]

When creating a website, your first priority should be to make it look good. WRONG. When developing a website, most business owners overlook how many people will be able to see it and how they can attract more visitors. The issue is that most people who create websites are not professional web designers; rather, they […]

Learn how to add a Manager to your YouTube Channel in 5 easy steps. Why would you want to add a manager to your YouTube channel? Well, there could be many reasons from adding a colleague to allowing partners to help you manage, advertise and analyze available data. The best part is that you do […]

5 min read – A few months ago, our client ranked poorly or not at all. The conclusion is simple: SEO can have a bottom line impact on your business.

5 min read – An effective B2B lead generation strategy speaks to the needs and concerns of a prospective buyer while taking them on a journey. Are you ready to develop that journey together?

10 min read “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ Peter Drucker Ready to kick off a successful digital marketing campaign? On your mark, get set, go… But be sure to pace yourself.  Effective digital marketing plays out like a […]

What’s the meaning of life? Do aliens exist? Zeppelin or The Who? Sadly, we may never have a definitive answer to those age old questions. But what about the most profound dilemma of all… Should you outsource your marketing or keep it in-house? Whether you’re a 3-person startup, a blossoming business with dozens of employees, […]

It can be difficult for start-ups and small businesses to cut through the clutter and establish themselves. To build momentum, sustain momentum, and develop a loyal following of customers and brand ambassadors takes a lot… A lot of capacity and resources, a lot of time, and often a lot of money. Unless you’re in some […]

nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. In fact, about 75% of leads in any marketing funnel are not ready to buy. Let’s say someone comes to your site and downloads a free ebook. In order to get the content, they […]

We recently hosted a small networking event here at the Twelve Legs offices in downtown Colorado Springs. It was a true joint effort, not only among our team, but also our event partners—ANB Bank and local non-profit Pawsitive Kidnections. In the end we had about 50 professionals turn out for a fun and productive evening. It was […]

As an advertiser, you need to answer two fundamental questions about your advertising media investments:  Strategy is the key to accurately answer these questions, and ultimately ensure your marketing success. Lucky for you, the variety of advertising platforms available these days enables you to plan a successful marketing strategy tailored to specific business goals. Businesses […]

To the digital native, print is something that may have been effective in the town of Bedrock, but this is the 21st Century.  Who pays attention to print advertising anymore?  Our computers, smartphones, and devices spoon feed us targeted ads and content when and where we’re looking, so… Are Print Ads Dead? Ultimately it depends […]

The headline calls it the foundation. It could also be described as the cornerstone. Linchpin. Epicenter, heartbeat, lifeforce… Whichever hyperbolic term you prefer, that’s how critical a website is to your business. A website can make or break your success. That’s not hyperbole—it’s a fact. The average person spends 5 hours online every day…and Google […]

Learn how to add a Manager to your Google Analytics account in 5 easy steps. Why would you want to add a manager to your Analytics account? Well, there could be many reasons from adding a colleague to allowing partners to help you track and read the available data. Please note that this guide offer […]

A– B – C – D – E – F – G – H – I – J – K – L – M – N – O – P – Q – R – S – T – U – V – W – X – Y – Z A – Algorithm is a […]

The Internet User Today – Optimizing for a New Generation of Searchers Often times we measure time in the sense of seconds or minutes. So what does a minute mean in digital terms? There are some impressive infographics out there such as the What Happens in an Internet Minute? created by Intel, but here are […]