You Can’t Stop Us by Nike – Editing Genius and Possibly the Strongest Covid Spot Yet

In another article, we compared professional athletes to strong marketing strategy.

And this new Nike video ad only supports that direction.

If you work in the field of advertising, the name Wieden + Kennedy Portland is a familiar one. Their creative approach and execution rarely disappoints, but this time they might have outdone 99.9% of COVID related ads!

Video is indeed a powerful medium and it comes as no surprise that true brilliance like this comes with a heavy effort, a lot of talent and strong partnership.

If you ever doubted what a successful video marketing effort takes, here’s a pretty solid example. Nike’s video spot took sifting through 4,000 hours of sports action sequences and the selection of 72 of them to combine into 36 split-screen moments. Not only is this compilation so powerful from a messaging standpoint, but the action on both sides appears to meld into one!

WOW!

We hope you enjoy the next minute and a half with You Can’t Stop Us by Nike!

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