30% Growth in Organic Traffic = 270% Revenue Growth for Event Rental Store
In a state capital, in the Western United States, this event rental company was up against major competition and needed its digital presence to do more than display inventory — it needed to drive real revenue.
After launching their new website in February 2024, they partnered with Twelve Legs Marketing once again to build a scalable SEO foundation, resolve technical bottlenecks, and align their marketing channels directly with measurable revenue outcomes.
Just one year later, the results speak for themselves:
- +30% growth in organic traffic
- +270% growth in organic-attributed revenue
- A transformed digital infrastructure built for long-term growth
The Challenge
Despite a strong product catalog and established reputation in their region, the client’s previous website and SEO structure were holding them back. The site suffered from:
- Inefficient website structure
- Thousands of Missing or duplicated SEO titles and descriptions
- Slow load times impacting user experience
- Limited visibility across high-intent product and category searches
- No clear attribution between online behavior and revenue
Their goal was straightforward: increase qualified traffic and drive more rental transactions from organic search. But to get there required rebuilding the foundation — not just the strategy.
The Solution
1. Launching a High-Performance Website
Twelve Legs Marketing designed and developed a modern website integrated with their rental software, allowing real-time inventory visibility and a seamless quoting workflow.
This created a clean starting point — and a structure ready for advanced SEO optimization.
2. Taking Over SEO Management (April 2024)
Only two months post-launch, the client asked us to take full ownership of their SEO program. Within 90 days, performance began trending upward.
Our SEO program included:
- Fixing thousands of technical issues uncovered through deep audits
- Rewriting all missing metadata across the product catalog
- Improving site speed and Core Web Vitals
- Publishing strategic content aimed at high-value event and equipment searches
- Developing local citations and industry-specific directory placements
- Optimizing Google Business Profile to support local map rankings
- Implementing structured data to enhance search visibility
- Launching an SEO-driven PR strategy to strengthen authority and backlinks
- Creating a revenue-tracking infrastructure that aligned organic sessions with closed business
This wasn’t “add keywords and hope.” This was a deliberate, full-stack SEO transformation targeted specifically to the rental industry — an area where Twelve Legs Marketing has more than a decade of specialized experience.
The Result
Organic Traffic Growth
From January 1 to December 6:
- +32.8% increase in organic sessions (25,889 → 19,491)
- +29.8% increase in organic users (18,467 → 14,224)
Organic Revenue Growth
Let’s talk impact — the metric that matters most.
Organic-driven revenue jumped from:
$66,996 → $249,056
That’s a 271.75% increase in revenue generated from organic search.
And because this growth came from high-intent traffic, the value per visitor also increased, meaning not just more traffic — but better traffic.
Broader Marketing Lift
- Total web sessions +83.41%
- Improved conversion rates in several product categories
- Faster browsing, improved mobile performance, and streamlined quote submissions
The website is no longer a digital catalog.
It is a revenue engine.
Why This Worked
This success wasn’t accidental — it came from a combination of industry expertise, technical rigor, and a collaborative partnership.
Industry-Specific SEO
Our deep experience with event and equipment rental businesses meant we were able to prioritize optimizations that matter most in this industry: seasonal search patterns, product-level SEO, quoting friction points, and local ranking factors.
Technical Excellence
Fixing structural issues allowed every marketing effort to work harder.
A True Partnership
The client was highly engaged, responsive, and committed to growth — allowing us to continuously refine and improve the SEO program. When skill meets alignment, big results follow.
The Bottom Line
This rental company now ranks stronger, converts higher, and earns more from organic search than ever before. What began as a website build has grown into an ongoing digital growth engine — one that is continuing to accelerate.
And best of all?
This is only the beginning.
Ready to Turn Your Website Into a Revenue Engine?
Twelve Legs Marketing helps rental companies across the U.S. grow through world-class web development, industry-specific SEO, and data-driven marketing.
If you want measurable growth and a partner who understands your business:
👉 Schedule a strategy session with Twelve Legs Marketing.
Let’s build your next stage of growth together.
