Twelve Legs Research Articles

Step 1:  Go to google.com/business Be sure to bookmark this address, as you’ll need it to access your Google Business Profile listing in the future.  Step 2:  Log in with your Gmail account If you don’t have a Gmail account, visit google.com/accounts. You’ll be able to create a free account with any email address. Step 3: Enter […]

The conversation around must-dos, trends, best practices, and tips in the ever-growing video content creation space can be quite dizzying. Nowadays, stunning content alone is no longer enough to carry your business to success. However, you must now consider if your video content is inclusive and accessible. Will it get a favorable search engine ranking? […]

The most powerful and effective way to engage your audience is through video. It has become an essential component of any marketing strategy, with businesses discovering that it can boost conversion rates, brand awareness, and even customer loyalty. As a result, the number of video production companies is growing as more businesses recognize the value […]

Visual messaging is now an essential component of any business marketing campaign. Consumers want to hear and see what businesses are doing. The quality of the video content you post has a significant impact on how your customers perceive your company. Production companies are sprouting up all over the place. You can use these companies […]

How one succeeds as a business owner or brand owner isn’t just about putting products and services in front of people daily. There are key marketing concepts, which are greatly important and require both copywriting skills, supporting evidence of claims, and staying in front of anyone who might raise an objection. Knowing the right words […]

Marketing plays a role in everything we do, and whether you’re a consumer or a business owner, marketing efforts are impossible to avoid. Many times, we don’t even realize that any sort of marketing activities are targeting us at all, which is actually the primary goal for most marketing consulting firms. But just because marketing […]

Are you a nonprofit? Maximize your opportunity to advertise on Google search results pages without spending a dime on clicks!

Developing a memorable and consistent brand is difficult, especially if your company offers multiple products or services. No branding effort is complete unless you find a way to stay top of mind with your customers. Giving your brand a distinct voice ensures that people remember it as something they can trust and relate to, regardless […]

Every business has its own website, and a good number of them also have video pages. This is due to the fact that online video is currently the fastest-growing content marketing strategy. According to research, online audiences are shifting toward video content, with the majority consuming it on mobile devices. With this scenario, businesses must […]

5 min read – The outcome of a well-developed video strategy should be videos that can continually reach audiences and expand your reach and impact.

Learn how to add a Manager to your YouTube Channel in 5 easy steps. Why would you want to add a manager to your YouTube channel? Well, there could be many reasons from adding a colleague to allowing partners to help you manage, advertise and analyze available data. The best part is that you do […]

A rundown of some of the common terms you will hear throughout the video and editing process when working with our professional video production team.

5 min read – A few months ago, our client ranked poorly or not at all. The conclusion is simple: SEO can have a bottom line impact on your business.

5 min read – An effective B2B lead generation strategy speaks to the needs and concerns of a prospective buyer while taking them on a journey. Are you ready to develop that journey together?

5 min read Ready to start making videos for your business? Excellent news! With 85% of internet users in the U.S. watching videos online, it’s probably time to boost your brand presence in this important medium, if you haven’t already. First things first, though—we’ll need to decide on the best camera for your business video […]

10 min read “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ Peter Drucker Ready to kick off a successful digital marketing campaign? On your mark, get set, go… But be sure to pace yourself.  Effective digital marketing plays out like a […]

Are you on Instagram? Hopefully the answer is “yes”. To be successful in today’s world as an artist, you not only have to be talented, but also become good at promoting your art. Don’t be scared of commitment When we’re surrounded by reality shows, entertainment news and all sorts of information about famous people with […]

It can be difficult for start-ups and small businesses to cut through the clutter and establish themselves. To build momentum, sustain momentum, and develop a loyal following of customers and brand ambassadors takes a lot… A lot of capacity and resources, a lot of time, and often a lot of money. Unless you’re in some […]

If your website has video, a visitor will spend 88% more time on it. That’s according to Forbes, but really it’s no surprise. Video is pervasive these days, especially online. More consistent than a shadow, we’re tempted with video everywhere we turn…and there’s something about the siren call of the play button we just can’t resist. […]

nur·ture /nərCHər/ – the process of caring for and encouraging the growth or development of someone or something. Not all leads are created equal. In fact, about 75% of leads in any marketing funnel are not ready to buy. Let’s say someone comes to your site and downloads a free ebook. In order to get the content, they […]

As a video and digital marketing agency, we have one of the most important obligations. Preparing businesses and companies of the future … for the future. Not only does the competitive nature of future business drive new businesses to stay relevant, but it urges existing organizations to get back into the fast lane. Yeah, video is the “fast lane” … […]

Did you know that in the next two years, 80% of all internet traffic will come from videos? Yep, video marketing is kind of a big deal. It’s essential to helping your business reach your target audience. Plain and simple. But in order to produce the best possible end result—we’re talking a video that seriously captivates […]

As an advertiser, you need to answer two fundamental questions about your advertising media investments:  Strategy is the key to accurately answer these questions, and ultimately ensure your marketing success. Lucky for you, the variety of advertising platforms available these days enables you to plan a successful marketing strategy tailored to specific business goals. Businesses […]

There are several trends currently taking off in the world of video marketing. However, none are more versatile—or visually stunning—than the use of drone video. In an effort to soar past the competition, businesses of all types are capturing video footage that will tell their brand story in the most compelling way possible…by taking to the sky. […]

To the digital native, print is something that may have been effective in the town of Bedrock, but this is the 21st Century.  Who pays attention to print advertising anymore?  Our computers, smartphones, and devices spoon feed us targeted ads and content when and where we’re looking, so… Are Print Ads Dead? Ultimately it depends […]

Flowers flaunting their pigments as they stretch out to full blossom.  Fungi springing from the earth and tripling in size.  The auroras gloriously dancing across the northern hemisphere.  Buildings transforming from a simple foundation to 10 stories reaching for the sky… All seemingly out of nowhere and in the blink of an eye. We’ve all […]

A– B – C – D – E – F – G – H – I – J – K – L – M – N – O – P – Q – R – S – T – U – V – W – X – Y – Z A – Algorithm is a […]

Video has become a new form of communication More and more people adopt videos to share moments of pride, or merely everyday occurrences. In fact, Facebook video posts increased by 94% in a year, as reported by AdAge! So, if your business wants to remain relevant to your audience and speak the language you audience […]