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Events and Equipment Rental Business Services
BEYOND STRATEGIC RENTAL MARKETING
Regain time and power your rental business with the #1 digital agency, dedicated to your industry.
We help events and equipment rental companies put their best paw forward online.
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Why Work With Us?
From Corporate Events to Rental Businesses
In 2016 we entered the world of corporate events working with the largest B2B events company in North America. We planned, we executed, and quickly fell in love with the dynamics and operations. Along the way we developed great relationships with event planners, and rental businesses alike.
We have since not only created successful marketing plans for growing events, but also learned a lot of the mechanics of the rental side, allowing us to develop websites, software and advance the possibilities of the industry.
If you want to:
- Make your website a revenue source
- Improve conversions on your landing pages
- Enhance productivity
- Improve customer experience
- Grow your business
Equipment & Event Rental is complicated. It was always easy to get caught chasing your tail. And now… Staffing challenges and competition from large players have made things even more, well, dog-eat-dog.
It’s time to transform key parts of your equipment rental business, and see how it can run when you’ve got things aligned. A digital interface designed specifically for your field by Twelve Legs Marketing creates new possibilities:
- Enhance productivity by automating processes
- Bolster credibility by implementing planning and consistency
- Earn business
Testimonials
Here's what successful business owners and marketers are saying about us
About Us
So, who are we?
We stand out from most digital marketing agencies, because we go out of our digital bubble and spend time observing operations to understand what goes on under the hood.
We also participate in industry events to meet and talk directly to the people who make the rental magic happen behind the scenes.
We take the learnings and translate them into successful websites, based on over two decades of turning digital investments into profits.
That’s our secret sauce to knowing what’s important to the rental industry when it comes to websites and digital marketing.
A decade of proven results
Twelve Legs Marketing has more than a decade of experience delivering transformative digital materials and tools to our respected range of clients. Now, with this offering, we’re able to bring the kind of industry insights, best practices and technology advantages that allow your business to run at it’s best.
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If you:
- Are tired of companies trying to sell you marketing services, which have not been tested with your industry
- Want to increase conversions on your web pages based on proven, data-driven optimizations
- Are looking for a marketing partner who understands the business, marketing & sales
Portfolio
Want to see our work in action? Take a look at our portfolio…
Website Development & Automation
Suburban Rental
Suburban Rental needed to modernize their website and automate requests for quotes.
One of their challenges? They have two lines of business, which are operated from two separate Alert Rental installs.
Our team was able to work with the owner of the operation to define the business rules and necessary customizations that fit their unique needs.
The result? A reliable website, which enables hundreds of quote requests, without the need of a human on standby by the phone!
Custom Wishlist, eCommerce and Customer Portal
Encore Events Rentals
Encore Events Rentals has always offered a unique experience to their clients. We helped them implement that into their website.
Professional event planners have the capability to log into a customer portal, review account information, even switch between accounts if applicable. In real time they can start, submit and modify reservations. Everything, of course, aligned with Encore’s specific business rules.
Users who are not allowed real-time reservations capabilities can still browse and develop their Wishlists. Progress can be saved, updated and shared with others. Once ready, Wishlists can be submitted for a quote with the clieck of a button!
The result? eCommerce and Wishlist experiences enabling their audiences to have as unique of an experience as the company itself!
Our Events & Equipment Rental Services
Rental Websites
Modernize your store’s online presentation and more importantly, enable your prospects and customers browse your inventory online.
- Full control over website content and product pages
- Modern presentation
- Mobile friendly
- Request for quote enabled forms
Alert Rental Integrations
Let customers directly request quotes, place reservations and make payments, reducing the burden on employees and the margin of error.
WebRequest
- Add rental items to WebRequest
- Include billing & event details in WebRequest
- Select Pickup or Delivery, and Times
- Convert request for quotes to bids straight from your Alert Rental dashboard
Customer Portal
- Login screen with automated password reset if needed
- View current balance
- View open tickets
- View open invoices
- View closed invoices
- Download PDFs of open tickets and invoices
- Make payments
WebReservations
- Create real-time reservations
- Update existing reservations
- Update quantities of reservation items
- Follow specific business rules and policies
- Sync venue list
- Make payments
Search Engine Optimization
Leverage our bulletproof local SEO strategies to rank organically at the top of Google search results.
- Expand your online presence so customers find you
- Increase leads and sales through free organic search results
- Improve your trustworthiness to improve your ranking
- Appear on the top of local search results every time for instant recognition
Social Media Done For You
Instantly reduce the time you spend posting to social media from hours every week to almost nothing!
- Rental Items Showcase
- Holiday Posts
- Images and Videos
- Inspirational Quotes
Search Engine Marketing
Show at the top of Google for key search terms, and position your business as an industry leader through custom content.
- Keyword Research
- Competitor Research
- Google Ads Management
- Conversion Tracking
- Reporting
Acquisition and Activation
Reach the right audience and stay in front of them with retargeting and pairing with direct mail and addressable video.
- Target Specialized Audiences With 3rd-Party Demographic, Category-specific, or Behavioral Data
- First-Party Data-Driven Advertising Campaigns
- Measure Results Down To Transactions & Sales
Marketing Automation
Seamlessly execute marketing across social media, email and other channels.
- Content Marketing
- Social Media Done For You
- Email Nurtures
- Review Capture
The Ultimate Internet Marketing Checklist for Event and Equipment Rental Businesses
Trying to figure out how to get more calls and leads from the internet can be frustrating. The digital arena has become segmented and is changing almost daily. From SEO, PPC, Social Media, Email, etc.
We get it.
This cheat sheet will help you identify the holes in your current online presence in order to take your company to the next level online.
