5 Most Important Decisions When Planning a Company Event
We recently hosted a small networking event here at the Twelve Legs offices in downtown Colorado Springs.
It was a true joint effort, not only among our team, but also our event partners—ANB Bank and local non-profit Pawsitive Kidnections.
In the end we had about 50 professionals turn out for a fun and productive evening. It was a pleasure to welcome our current clients, prospects, and friends to check out our (relatively) new office space while enjoying good food, good drink, and good company.
If you’re considering planning/hosting an event at/for you business, good for you! It can be a very rewarding experience, but it does take a fair amount of effort. We learned a few things from our recent event, and wanted to share some quick tips to keep in mind and questions to ask if you’re preparing for a company event of your own.
- Determine which organizational employee is best suited to plan or act as the liaison to your selected event planner. Clearly communicate your intentions to this employee.
- Decide the main purpose of your event and don’t try to combine too many objectives or dilute your intentions. Will it be a customer appreciation, prospecting, employee appreciation event, or something else altogether?
- Decide on the size and budget for your event. Plan on a 20 to 30% attendance rate based on invites sent (with very few RSVPs).
- How will you send the invitation? Hard invite, Facebook, email, or a combination of all methods? Will you send reminders?
- Do you have enough employees available to meet and greet your guests to maximize your objective?
Every event will be a little different, and every company will have its own objectives. But if you answer the questions and check the boxes above, you’ll be on your way to a smooth and successful event that impresses your attendees and leaves you feeling accomplished.
