Redefining Digital Excellence: A Case Study on Diamond Event & Tent
Our Partnership Begins
When Diamond Event & Tent, a leading event rental company based in Salt Lake City, UT, realized their inefficient website was straining their business success, they concluded it was time for a change. Their digital presence was outdated, difficult to manage, and failed to reflect the true quality of their brand. The inherent lack of intuitive functionality, which made even the smallest of updates seem improbable to tackle, became too much to deal with internally.
Thanks to a recommendation from an industry colleague, Diamond Event & Tent connected with Twelve Legs Marketing, a team known for consistently turning digital challenges into success stories. When asked about partnering with Rali and the team at Twelve Legs Marketing, Dana Massie, the company’s marketing manager, noted, “We needed to have a different agency, and luckily we found Rali and Twelve Legs [Marketing], and it just seemed like a great fit right off the bat!”
The Challenge
Beyond internal challenges, the website itself offered poor support for search engine optimization (SEO). Diamond Event & Tent had no control over critical elements like redirects, URL structures, or H2 tags, preventing them from optimizing for better visibility, and in turn, traffic. With these limitations, their website was more of a burden than a tool for growth.
Dana described how their team had to rely on a third party for tasks as simple as content changes or SEO updates. This inefficiency limited their ability to respond quickly to customer needs, adapt to market demands, and strained profit margins. Dana stated, “We had a third party agency able to make and create redirects. We weren’t able to change URL’s. We weren’t able to do any of that!” To boost customer satisfaction and business profitability, these problems needed to be addressed, and quickly at that. This is where the team at Twelve Legs Marketing stepped in…
Twelve Legs Marketing Magic
Twelve Legs Marketing offered a clear and tailored solution to Diamond Event & Tent’s problems. They proposed a complete website migration to a more user-friendly, flexible platform. The process started with thorough planning and collaboration to ensure all aspects of the business were accounted for.
Twelve Legs Marketing worked closely with Dana and her team to make the migration seamless. The new platform offered intuitive controls, making it easy for the Diamond Event & Tent team to manage their website independently. It also provided the tools they needed to take full control of their SEO strategy.
Throughout the project, Twelve Legs Marketing maintained constant communication, providing quick responses and proactive solutions. This partnership ensured the project stayed on track and met Diamond Event & Tent’s expectations.
“[Communication] was great. Very responsive, quicker responses than I even anticipated most of the time. Rali calling me back within a minute of me emailing her and me not anticipating a response until end of day.” – Dana Massie, Marketing Manager, Diamond Event & Tent
Growth Through Transformation
The results of the website migration were transformative. The new platform empowered Dana and her team to make changes on their own, saving time and eliminating the need for third-party assistance. This independence allowed them to respond faster to customer needs and market trends. When asked to further explain, Dana noted, “It’s a lot easier to make changes on the website, which is what I needed. So, it’s perfect.”
From an SEO perspective, the new platform delivered noticeable improvements. The team could now implement strategies that boosted traffic and conversions, all while maintaining full control of their website’s functionality. Dana reported year-over-year increases in web traffic, thanks to the enhanced design and user experience.
“We also noticed an increase in traffic, so from that standpoint, it was great year-over-year traffic wise.” – Dana Massie, Marketing Manager, Diamond Event & Tent
The migration also strengthened Diamond Event & Tent’s ability to plan for the future. With a more functional and scalable platform, they could confidently pursue additional updates, like refreshing the website’s design or creating SEO-focused blog content.
Beyond The Transformation
Diamond Event & Tent’s experience with Twelve Legs Marketing highlights the impact of a well-executed digital transformation. By addressing their challenges with a custom solution, Twelve Legs Marketing not only resolved immediate issues but also positioned the company for long-term growth. The partnership between Twelve Legs Marketing and Diamond Event & Tent has held strong, and the future looks bright between two masters of their respective fields.
