If your website has video, a visitor will spend 88% more time on it. That’s according to Forbes, but really it’s no surprise.
Video is pervasive these days, especially online. More consistent than a shadow, we’re tempted with video everywhere we turn…and there’s something about the siren call of the play button we just can’t resist.
So, whether your business is big, small, local, national, or otherwise, using video to tell your story and capture the attention of your current and future customers just makes sense.
According to Digital Information World, video will soon be the undisputed champion of the marketing world, if it isn’t already:
- 80% of all internet traffic comes from video
- 97% of marketers say video has helped them increase understanding of their products/services
- 81% of businesses use video in their marketing
- 76% of marketers say video helped them increase sales
- 78% of people watch online videos weekly
- 78% of people watch online videos daily
Video for your business isn’t a one-size-fits-all solution, though. You have to consider what type of video will best showcase your product/service/brand. Then there’s your audience. How and where do your ideal customers consume their content?
In order to really move the needle for your business and tell a captivating brand story that compels the viewer to action, there are some video marketing trends you should keep in mind.
Let’s ponder the top five that are hot right now…
1. Drone Video
Eye-popping, jaw-dropping, and wildly expansive—the footage you can capture with aerial videography via UAVs (aka ”drones”) can be downright extraordinary. Particularly compelling for industries like real estate, property development, sports, and other special events, many businesses are choosing to work with video production companies like us, who are fully insured and equipped with an FAA part 107 licensed crew, and aerial equipment. Still shots, crane shots, pan shots, tracking shots, and so much more…all in full HD quality, the versatility of drone video is truly incredible. And it’s all surprisingly cost-effective considering the unique ROI. With storytelling that’s attention-grabbing and visually-stunning, the use of drone video in marketing has elevated businesses above their competition (figuratively and literally).
2. Time-Lapse Video
Similar to drone video, time-lapse videos can be an extremely effective storytelling approach with minimal production costs. In today’s digital age, content is everywhere—ravenously consumed, chewed up, and spit out. So your video must be swallowed and digested for starters, then hopefully leave a pleasant aftertaste. And with only a few seconds to get the viewer’s attention, time-lapse will keep things moving and help you stand out. It’s easy to follow, requires very little concentration, and gets to the point quickly. Construction companies, home and auto repair, event set up, general b-roll footage, and anything on social media can benefit tremendously with time-lapse video techniques.
3. 360 Degree Video
Speaking of the need to stand out and grab attention with your videos, 70% of marketers who have used 360 degree videos experience increased engagement, according to VeeR. When you post and feature 360 content, you’re almost guaranteed more views. Much more than just a fad, 360 degree videos are interactive and immersive, putting the viewer in control while making your product or service remarkably visceral. In the end, 360 video lets the audience watch from their perspective, making your brand memorable.
4. Live Streaming Video
Facebook, Instagram, and other big social media channels have spawned then enhanced the growing popularity of live streaming services. For businesses, brands, and marketers, live video is a useful tool, and it’s only getting bigger. Q&As, product demos, events, announcements, and how-tos are just a few of the ways businesses are capitalizing on live video—and according to research data, they’re seeing more engagement and longer viewing times than prerecorded videos.
5. Search-Friendly Video
Your video marketing journey has begun with a marketing video that’s sure to dazzle the eye and illuminate the mind of anyone who sees it. So now it’s time to maximize that dazzle and illumination—and ensure it reaches the masses. The keys to making your video content more searchable and visible? Closed captioning and transcription. Not only will your videos become more accessible, but also instantly viewable with the rise of silent autoplaying on many sites and social media platforms (85% of Facebook video is watched without sound according to Digiday). Providing a video transcript on your web pages also does wonders for SEO, allowing your videos to be indexed by search engines while seriously boosting organic, inbound traffic.
Twelve Legs Marketing is leading the way, at the forefront of these key video trends for the modern marketer. We’ll help you develop knowledge of the terminology so you feel confident with your projects, the right strategy and produce video that fosters engagement, enhances user experience, improves lead conversions, increases sales, and builds trust.
Are you ready to wow your customers and give your business legs with superior video production?