It can be difficult for start-ups and small businesses to cut through the clutter and establish themselves. To build momentum, sustain momentum, and develop a loyal following of customers and brand ambassadors takes a lot…
A lot of capacity and resources, a lot of time, and often a lot of money.
Unless you’re in some alternate reality where each day begins with a Rod Serling monologue, those are all of the things (time, budget, resources) you probably lack as a small business.
Despite the understandable shortcomings, you still have to grow fast (and smart) if you want to succeed.
Good news. Rapid growth is possible! And not just growth that’s fast and smart—it can also be incredibly cost efficient. All it takes is a solid digital marketing strategy.
The Importance of Digital Marketing
Each day, the average person spends 5 hours online and Google alone logs more than 3.5 billion searches. What are they all doing?
Well, 82% of consumers conduct research online while 79% shop online, according to Forbes and Tech Crunch, respectively.
In An Internet Minute… Everything Can Change
The moral of this story is pretty simple:
In order to drive results for your business, you need to be there, front and center, when and where your target audience is gathering information and making purchasing decisions.
We’re in the middle of a digital revolution with technology and advanced marketing tactics constantly evolving.
None of this is lost on the small local business owner, but without the knowledge, time, or experience to keep up with it all, it can be overwhelming.
It’s said that by 2021, digital marketing spend in the U.S. will reach about $332 billion.
So, daunting as it may seem to implement digital marketing, it’s also absolutely necessary. It’s almost a given that your competition will have a strong online presence, making it all the more imperative that you do, too.
Digital Marketing For Local Success
You’re not the ubiquitous Dwayne “The Rock” Johnson.
You can’t be everything to everyone.
Even if you could, you certainly can’t cost-effectively reach them all. Small business, local business, niche business… your purview is more limited—and that’s okay.
In fact, it can be a huge advantage. If you start by really understanding your customer. Dig deep…conduct research…develop personas.
- Identify customer pain points and moments of delight
- Determine communication touch points to best complement your customers’ journey
- Visualize your customer journey map
Targeted Digital Marketing
When you have a good grasp on your audience and what motivates them, it’s time to get smart about how you target and reach them with your message.
Many local businesses feel the need to come in hot, cast a massive net, and believe they’re painting a marketing masterpiece with broad random strokes.
In the end, they simply can’t outspend the competition on such a large scale. They lose.
When you stay focused and targeted, you win.
- Geographic Targeting: Reach online users in a specific area.
- Demographic Targeting: Reach online users of specific ages, genders, incomes, and professions.
- Category Targeting: Reach online users with specific topic and informational interests.
- Behavioral Targeting: Reach online users with behaviors showing interest in specific products and services.
- Contextual Targeting: Reach online users interested in your products or services.
- Job Title Targeting: Reach online users interested in a specific industry, field, or profession.
- Search Retargeting: Reach online users who may not know who you are but are looking for your product/service.
- Site Retargeting: Reach and stay top-of-mind with online users who already know who you are.
That’s a lot of pinpoint reach for your brand, but what exactly are your potential customers being “reached” with?
Hyper-targeted display ads, relevant search engine marketing (SEM) results, and sophisticated search engine optimization (SEO). All tailor-made to drive action.
From there, sky’s the limit. If you’re measuring, capturing, and tracking, you can seamlessly move them through their customer journey with thoughtful email campaigns, killer content, compelling videos, and so on.
Your Small Business Digital Marketing Strategy
This all sounds great, right? But we know what you’re thinking.
“Something like this could take my business to the next level, but it’s extremely complicated and surely more than I can afford to spend on marketing.”
The best digital marketing agencies will work with you in lockstep to identify a digital marketing strategy that is best suited to your needs and the needs of your customers.
And the even better digital marketing agencies specialize in custom, budget-friendly, ROI-focused digital marketing campaigns for small and local businesses who would otherwise find such services inaccessible and too expensive.
Enter Twelve Legs Marketing.
It’s time to give your business legs with a robust digital marketing strategy. We can help.