Seasonality | Most profitable products/services | Products/services with most revenue opportunity | Target Audience - who are we talking to, who is your demographic | Target geography

Talk to us about your brand. | What makes you unique? | What services make you stand out from the rest? | Unique service proposition? | What you offer what your competitors don’t or your customer service. | What should we understand really well about you in order to market you accurately?

You can change targeting at any point but need to allow enough time for a campaign to evolve. | What is the primary city you want to target? | What are sub areas you want to target? | How do people speak about these cities? E.g. Portland is called PDX by locals. | Are there any unique differentiators about the area that we need to be aware of?

Who do you want to see yourself jump ahead of? | Who is in your local area and really crushing it? | Who are your 3-5 top competitors and why? | We will use this information to further research.

Goals need to be measurable and realistic. | What specifically are we trying to achieve? | What are you hoping for?

You may not have these on your website, yet. | What is unique? | Competitive advantages?

The goal with keywords and rankings is to draw the largest pool of people for the campaign. | Are there any primary keywords you want to see yourself rank for? | How about secondary ones ? | What will define success from your point of view? | We can track up to 20 keywords and phrases on our end. You will see these in your monthly reports.

Content is huge for moving you up in search rankings. | What are your pillar pages and your supportive content? | Identify what we want to silo. Silo structures are important to send the right signals to Google.

Our reporting period is in the second week of the month with the exception of holidays Reporting dashboards are released in reporting periods.