Every business has its own website, and a good number of them also have video pages. This is due to the fact that online video is currently the fastest-growing content marketing strategy.
According to research, online audiences are shifting toward video content, with the majority consuming it on mobile devices. With this scenario, businesses must develop cost-effective online advertising strategies to market their products or services through video ads.
Video consulting is one example of how businesses can save money while still getting the same results as if they hired a full-time producer.
Hiring an independent video production company may be the right decision for you if your company needs assistance developing a video strategy or if you need someone to shoot footage and edit.
Continue reading to learn more about video consulting, why hiring one is a good investment, and how much it might cost your company.
What Is Video Consulting?
Video consulting is a novel approach to video content that will assist you in connecting with your target audience, establishing trust, and driving leads.
Video consulting can be used to educate your audience about your expertise, answer their questions about your industry, connect with your clients on a deeper level, or promote your products and services.
Video ad content is quick, simple, and scalable, allowing you to reach a large number of clients at the same time. Although video content is more expensive to produce than written content, a well-executed ROI makes video marketing worthwhile.
What You Can Expect from a Video Consultant
Video consultants assist their clients in the creation of video content. They assist their clients in selecting the appropriate topics, the best approach, and developing a plan for implementing their video strategy.
Here are a few examples of what video production companies might help you create:
- Introduction videos for your brand, products, or service offerings—to help your audience understand what you do.
- Product comparison videos – to assist your customers in comprehending the features and benefits of your products.
- How-to videos can assist your audience in solving a problem or learning how to use a product. You can also create a video blog (vlog) and answer questions from your audience. They also aid in increasing brand visibility on search engines.
- Inspirational videos – to show your audience that you are just like them and understand what they are going through.
Benefits of Hiring a Video Advertising Consultant
Increase Customer Engagement
The first and most important advantage of video consulting is that it encourages customers to participate and communicate with one another.
Video is an excellent way to engage your target audience and connect with them on a more personal level. Many people are visual learners who will benefit from watching an important video that can help connect with their emotions and draw them into your brand.
Additionally, when customers learn from watching your videos, you will most likely dispel their doubts. This will increase their satisfaction with your brand, which makes them more likely to return and recommend you to friends and family.
Finally, increasing consumers’ interest in your business through video will result in higher customer satisfaction and retention.
Video Ads Are a Great Strategy To Build Customer Trust
A video, when done correctly, can provide a more complete and authentic story of your company than written content. Potential buyers want to know that the company with which they intend to spend their money is trustworthy and not just looking to make a sale.
Hiring a video consultant can assist you in putting your best foot forward and developing a trustworthy relationship with current and potential customers.
Video consultants are trained in storytelling and brand messaging, ensuring that the content created is consistent with your company’s mission and values.
It Allows Your Business To Be Flexible and Responsive to Customer Needs
A video can be customized to meet the needs and interests of a specific customer. Assume your company sells a product that can be used in a variety of industries or environments. In that case, a video can be edited to meet a variety of needs while maintaining brand consistency.
The video consultant can change the background, overlay graphics, or layout to accommodate different video ad formats. Furthermore, different subtitles can be added to suit different languages and demographics.
Video also enables you to respond to the specific needs of your customers and provide them with useful content at any time. If you have a video that addresses a common question or need, you can upload it and make it available at all hours of the day.
How Much Does a Video Consultant Cost?
The majority of video consultants charge a flat fee per video or video package. You can expect to pay between $1,500 and $5,000 for a single video, depending on the complexity of your project, the type of video you want to create, and the length of the video.
Remember that video production requires time and effort. You must invest some time in planning and creating high-quality and effective videos.
Depending on the complexity of your video, you can expect your video consultant to involve you in the brainstorming, writing, and editing of the script. They will also spend time shooting and even more hours editing the entire ad.
Contact Twelve Legs Marketing for Your Video Content Needs
We all love cat videos and funny Facebook clips, but they won’t help you increase brand awareness or drive leads. A professional video consulting company, such as Twelve Legs Marketing, can assist you in creating fun and engaging video content that will have a significant impact on your business.
Twelve Legs Marketing is based in Colorado Springs, CO, and we have a talented team dedicated to serving clients locally, regionally, and nationally.
To schedule a consultation with one of our video professionals, please fill out the contact form on our website.