There are several trends currently taking off in the world of video marketing. However, none are more versatile—or visually stunning—than the use of drone video. In an effort to soar past the competition, businesses of all types are capturing video footage that will tell their brand story in the most compelling way possible…by taking to the sky.
While videography via the use of an unmanned aerial vehicle (UAV), aka “drone,” is undoubtedly one of the most progressive and inspiring ways to capture video today, drones aren’t without controversy.
Because of incidents like this, it’s now illegal to fly a drone in Canada (commercial or otherwise) without a license. If you’re busted, you’re looking at stiff fines to the tune of $5,000 for individuals and $25,000 for corporations.
Sure, drone rules and regulations aren’t quite so stringent in the U.S., but there’s no reason to believe the FAA won’t crack down sooner rather than later.
Here, Twelve Legs Marketing Founder, Award-Winning Videographer, and FAA Licensed Drone Pilot, Jason Carter, explains why it’s critical you have someone with official credentials perform your drone work.
- We must obtain a Remote Pilot Certificate. Passing the FAA test (Part 107) is required in order to operate a drone commercially in the U.S. The test consists of reading aeronautical charts, understanding weather charts, learning how to communicate with Air Traffic Control, and many other airmen skills. To keep up with advancements (and to keep your license), you must retake and pass the licensing exam every 2 years.
- We have access to more airspace. There is a common consensus that you aren’t allowed to fly a drone within 5 miles of an airport. While true for unlicensed pilots, not true for those with a Part 107—we can gain exclusive access. Although even if licensed, getting permission to fly near airports (and other areas with restricted airspace) may take some lead time for approval. But without a license, it’s quite literally impossible since drones are controlled by GPS and manufacturers keep your drone from taking off in No Fly Zones.
- We are insured. Fingers crossed nothing goes wrong while out flying a drone, but if something does, the only people who carry drone insurance are those who are licensed. Companies will ask for your FAA license number before approving coverage, so it’s required. If you’re looking to hire a drone pilot to fly over your new car/building/project, having that extra protection is a huge selling point for many of our clients.
Are you ready to take flight with some expansively-magnificent aerial footage for your marketing videos? If so, enlisting the services of a video production company equipped with an FAA-approved and licensed crew and drone capabilities is a must.
Give your business legs (and wings) with Twelve Legs Marketing.