Market Research
MARKET ANALYSIS
Get direction, focus, and a powerful value proposition.
Does your marketing strategy align with the way your customers research, shop, and buy? Before your business can improve, let alone get any traction to begin with, you must have a solid understanding of your target audience, buyer behaviors, customer preferences, and even your competition. Then…optimizing your marketing for long term sales growth becomes a whole lot easier.
Twelve Legs Marketing Market Research can help you measure your reputation, identify new opportunities, guide your customer communication, and stay ahead of the trends with wise business decisions.
Competitor Evaluation
How do you stack up? Let’s start by identifying all your direct and indirect competitors. You might be surprised to learn who you’re up against, how they differentiate themselves, and what their marketing and sales tactics are.
Surveying
Gather practical and useful customer information through an exploratory phase that involves focus groups, online surveys, phone interviews, and open-ended questions to determine your buyers’ challenges and company’s brand awareness.
Persona Development
Using real data gathered on your customers, we’ll create representations of your ideal buyers using demographics, behaviors, motivations, and goals. The more you know about your audience, the more effective your marketing.
Detailed Analysis Report
Like a SWOT on steroids, you’ll get a comprehensive report that provides all the data and insights collected on your customers and competition, as well as a roadmap with suggestions and guidance to rev up your marketing.
Branding
When your true competitors begin to crystalize and you understand the nuances of your ideal customers, it’s time to look inward. Does your brand truly capture your essence and your customers’ attention, or is it time for a refresh?
Media Planning
Maximize engagement and ROI with the right message at the right time to the right people. Whether it’s digital, print, radio, tv, or the perfect combination, we’ll advise then execute a strategy that uses the ideal media platforms for your brand.
