The Benefits of Video Marketing

Video has become a new form of communication

More and more people adopt videos to share moments of pride, or merely everyday occurrences. In fact, Facebook video posts increased by 94% in a year, as reported by AdAge! So, if your business wants to remain relevant to your audience and speak the language you audience speaks, we recommend you adopt video as a mean to communicate too.

Video has the capacity to transmit large amounts of information. Research has concluded that a 1 minute of video equals 1.8 million words! A simple 2-3 second video clip can transmit tons of educational, inspirational, emotional or quantitative information, through the imagery in the shot.

Once you create your own video, you can share it through various media to communicate in a way other marketing tools cannot.

Fun Marketing

A big advantages to video is that it’s an engaging and fun way to visually showcase your business. It allows for flexible styles and approaches and it doesn’t have to be high-dollar production to deliver business value. In fact, videos are more successful when they focus on product benefits and industry trends than sales pitches. Videos remind your audience that your company is run by people who speak their language and understand their needs.

Tell Your Story

Video allows you to be a true story teller and engage your audience though entertainment or interesting facts. Company culture is hard to share through written texts or even photography sometimes, however, video allows you to capture the moments that matter the most. Video production can be very effective for big or small businesses, because it it gives you the opportunity to explain the benefits of your product or show the results of your product, without commercial constraints. Television and radio commercials are limited to 15-, 30- and 60-second spots, and can be draining to your budget. With the availability of all the digital options around us, even the smallest budget can be utilized to produce quality and impactful content. Depending on the goals of your video and the type of communication you are striving to achieve, your video production can vary in length. Are you curious what would work best for your video idea? Call us now at 719-649-5738.

Search Engines Are Fans of Your Videos

Let’s not pretend that search engine optimization does not matter. Being able to develop quality video assets can help your move the needle for your website’s findability too. With a robust video strategy, well-researched and correctly implemented description and tags, a video designed to resonate with your audience can be a serious traffic generator. If it provides solutions to what online surfers are searching for, then it can become high rankings in search engines. For any sized small or big business, a well researched and defined niche can drive a loyal online following. There multiple other techniques you can deploy to help your videos be found in user searches.

The list of video benefits goes on and on, however, in a nutshell, video brings a human touch to your marketing! We are here for you, just let us know what you need.

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